Graphic Designer
Hey there
I am Dhruvi Vaidya
Toronto-based, Gen-Z Graphic designer specializing in Web design,
Motion graphics and Packaging design.
Softwares
A Glimpse Into My Work
KAARS thesis
Reviving the past, inspiring the future
KAARS is a creative initiative that raises awareness about lost art forms from around the world, with a focus on community education and cultural preservation. Through interactive mediums like textiles, puppetry, and folk crafts, KAARS empowers both audiences and the artists who continue to keep these traditions alive.
❗ The Problem
In today’s fast-paced world, many traditional art forms are fading into obscurity. Artists who have dedicated their lives to these crafts often struggle with lack of recognition, community support, and sustainable income, resulting in the erosion of cultural identity and history.
Impact
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🧵 Fostering Community Connection
Hosting workshops and shows that bring people together to explore and celebrate the richness of forgotten art forms. -
📚 Educational Opportunities
Offering hands-on learning through events and training sessions that help preserve the techniques and stories of these crafts. -
🌟 Recognizing Artists
Supporting the artists who sustain these traditions, giving them a platform and the appreciation they truly deserve.
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Adidas video
Empowering movement through rhythm and design. This project reimagines an energetic brand ad for Adidas Originals, aimed at connecting with youth through bold visuals and powerful sound. The video captures the dynamic essence of the brand using fast-paced cuts, rhythm-sync motion, and a street-style edge.
❗ The Problem
In an oversaturated digital market, standing out as a sportswear brand means more than just showing product — it means telling a story. Adidas needed a concept that would visually energize and emotionally connect with its audience in seconds.
Impact
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🌀 Immersive Motion Design
Designed custom transitions and overlays that flow seamlessly with music, creating a visually rhythmic experience. -
🖤 Brand Consistency
Maintained Adidas’ iconic visual identity while infusing fresh style tailored for social media platforms. -
🎧 Sound + Visual Sync
Every movement, beat, and visual element was timed to music to drive emotional energy and retention.
